PURPOSE & APPROACH
Nowadays many people are not content or fulfilled by the way of life promoted by our mainstream societies, there doesn’t seem to be much room to be part of something larger than ourselves and leave a positive footprint. We believe each of us has a gift; a calling that will fulfill us and that at the same time will make a contribution for a better world.
Nevertheless, our potential is blocked and we feel we are of little use because:
- We are not sure about ourselves
- We are at a crossroads when choosing a path
- We are unaware of alternatives that already exist
As a result, we’re stuck following some of society’s rules that don’t suit us or fulfill us. And when we want to bring changes into our lives, we don’t always find the supportive network to do so, there is always someone – if not our own minds – to remind us that things won’t work. In the end, potential is wasted, which is not good for you or for society, especially in a time when the world faces many pressing large-scale issues.
We all have a purpose that can guide our life and work, and by identifying and following that path, we’ll open up to new opportunities and thrive while doing what is right. At WEARECO we empower people who want to progress in their life, who have a desire to achieve, grow and evolve, who are in a quest for meaning, who wish to reveal the best version of themselves.
Our objective is to create healthy, passionate, conscious individuals who engage in projects that are making the world a better place to live in, for us and generations to come. Through our work, we want to help individuals embark on a self-transformative journey that aims at revealing their true potential, thrive, be happy and positively contribute to society in one way or another.
A 3-pillar approach
“If you want to awaken all of humanity, then awaken all of yourself. If you want to eliminate the suffering in the world, then eliminate all that is dark and negative in yourself. Truly, the greatest gift you have to give is that of your own self-transformation.” ~Lao Tzu
It’s easier to create positive, beautiful and impactful things when the mind is happy, clear and peaceful. You’re going to embark upon a transformative and rewarding journey that will also bring on its fair share of tough moments: you will undoubtedly face self-doubt, frustration and worry.
This is why we want to help you cultivate and nurture one of your greatest assets in life: a strong, resilient and positive mind. As a result, you’ll maintain a positive outlook, keep your confidence up and engage in meaningful projects with a enthusiasm and determination.
The mind is at the steering wheel of the amazing journey we call life and the body is the vehicle we use to move through that experience. As both are connected, you need to care of the body as well, that is why we share easy, do-it-yourself tips to take care of your body on a daily basis. Our advice is always aligned with the idea of having a minimal impact on the planet, which means favoring natural, organic and cruelty-free solutions.
This work on the body and mind aims at helping you re-discover yourself, understand your strengths and weaknesses and ultimately become clearer on your path in life. This self work will open the gates to becoming a more authentic, compassionate and trustful actor of change, someone who embodies the (r)evolution and inspires others with his/her mindset and attitude.
We believe a complete work on the self cannot go without understanding – and experiencing – the fundamental connection we all have with one another, that is the idea of Oneness. We strongly believe that most of the issues we face worldwide comes from the limited view of ourselves, a belief that we’re all separated and born to maximize self-interest. Prior to being separated individuals, we’re all connected to the same web of life, a concept that can be better studied through many ancient Eastern and newly Western schools of thoughts we will share with you.
Throughout our material on inner growth, we will empower you to learn more about:
- How to cultivate habits that are healthy for yourself and the planet.
- How to develop a peaceful, resilient and positive mind.
- How to know yourself better and ultimately identify your gift and be clearer on your goals.
- How to change the story of the self to create a society that is more compassionate and connected.
“We are so bound together that no man can labor for himself alone. Each blow he strikes in his own behalf helps to mold the universe.” ~Jerome K. Jerome
In order to understand your place in the world and how you can help, you must go beyond your own bubble and start understanding the struggles of those around you, whether it’s people, animals or the environment.
The world is currently facing a wide range of problems: climate change and the massive destruction of natural resources, large scale conflicts, wealth inequality and poverty, political instability, corruption, food and water scarcity, animal cruelty, you name it. These issues are intertwined and are the consequences of a narrow view of progress we’ve been operating under for some time now: short-term profit now prevails over the well-being of the planet and everything and everyone contained it.
Many of us have grown up conditioned by the traditional way of thinking that tells us governments and experts are working on solutions to fix the problems of our time; as far as you’re concerned, you just need to keep working from 9 to 5, consume products advertised in the mainstream media and vote every 4 to 5 years for the right leader.
We now know this is not enough, and more and more we are coming to the realization that solutions exist, they are being implemented by communities of “ordinary” citizens and guess what? They are working.
To fix our issues, we need more of those ordinary citizens, people like you, who want to change the way we live, consume, work and participate within society. This is why at WEARECO we share insights on solutions you can do at your own scale, from adopting a model of responsible consumption to engaging in the transformation of your local community. We also regularly share the examples of motivated individuals, whom we have personally met or heard about, who have decided to abandon their traditional, unfulfilling life to create meaningful, inspiring projects that make a difference in the life of others.
We are in this together. As author and activist Charles Eisenstein wrote: “As people become aware that merely living in society means contributing to the evils of the world, they often go through a phase of desiring to find a completely isolated and self-sufficient intentional community—but what good does that do, while Rome burns?”
You have a higher gift to share in the construction of a better society; the (r)evolution will come from people like you who become more conscious of the problems and the solutions and who have a strong willingness to contribute to the change. Our goal is to help you become a powerful, positive changemaker, to help you embark on a journey where you’ll experience more engagement and more fulfillment.
Throughout our work, we will guide, inspire and motivate you to:
- Raise your level of global awareness
- Identify the issues that hit home for you
- Adopt ways to live more sustainably and responsibly
- Introduce you to the people coming together to shape more responsible societies
- Expose you to initiatives around the globe that are having a meaningful impact
“When you know who you are; when your mission is clear and you burn with the inner fire of unbreakable will; no cold can touch your heart; no deluge can dampen your purpose. You know that you are alive.” ~Chief Seattle
According to Gallup, 87% of employees worldwide are not engaged at work. The traditional career path, top-down management approach and short-term business thinking hardly gives people the chance to reach their fullest potential and thrive. This is one of the main reasons more and more people have started to consider venturing on their own.
We see entrepreneurship as a path to grow faster by learning new skills and expanding your network, as an opportunity to inject your special touch into your work and reach your potential. Entrepreneurship is one way to empower yourself and take control of your future.
At WEARECO, we especially believe in purpose-driven entrepreneurship. It is a form of entrepreneurship that serves society by helping solve “real” problems and enrich the common good. We see you, entrepreneur, as a changemaker with the willingness to make a difference in the world one way or another; we know you can become a leader with the capacity to turn thoughtful ideas into impactful projects.
Did you know that purpose-driven entrepreneurs are much more likely to inspire cooperation, trust and change, and as a result create projects and launch activities that contribute in making the world a better place?
One of our jobs, and mind you one we really love, is to help motivated individuals like you to cultivate an entrepreneurial mindset. More specifically, we explain how to:
- Determine what you stand for, that is, identify your mission and refine your vision
- Spot valuable ideas and develop startup projects using methodologies from Silicon Valley
- Build a community of like-minded people around your project
- Understand the basics of marketing and communication
- Strengthen strategic soft skills such as empathy, communication and self-confidence
- Cultivate a resilient and positive mind
- Become more productive and work smarter